Simple pricing that scales with your team.
Start free. Upgrade when you need more recordings, bigger uploads, and a larger monthly allowance.
Free
$0
Try DemoIt — no card required.
- 10 credits
- 5-min recordings
- 200 MB upload size
- 1 published video
- Standard AI voices
Pro
$29/mo
For solo creators shipping weekly.
- 30 credits / month
- 10-min recordings
- 400 MB upload size
- Unlimited published videos
- AI avatars & translations
- Watermark removed
Then $0.50 / credit after that
Business
$99/mo
For teams producing at scale.
- 120 credits / month
- 15-min recordings
- 400 MB upload size
- Unlimited published videos
- AI avatars & translations
- Priority support
Then $0.40 / credit after that
Enterprise
Custom
Security & scale for orgs.
- Unlimited credits
- Custom upload size
- SSO / SAML, API access
- Custom domain
- Dedicated support
Every feature, side by side.
| Feature | Free | Pro | Business | Enterprise |
|---|---|---|---|---|
| Credits | ||||
| Credits / monthⓘ | 10 | 30 | 120 | Unlimited |
| Top-up rate | — | $0.50 / credit | $0.40 / credit | Custom |
| AI avatarsⓘ | ||||
| Translations | ||||
| Recording & uploads | ||||
| Max recording length | 5 min | 10 min | 15 min | Unlimited |
| Max upload size | 200 MB | 400 MB | 400 MB | Custom |
| Publishing | ||||
| Published videos / month | 1 | Unlimited | Unlimited | Unlimited |
| Watermark | DemoIt branding | Removed | Removed | Custom |
| Custom domain | ||||
| Security & support | ||||
| SSO / SAML | ||||
| API access | ||||
| Dedicated support | ||||
See what your credits get you.
1 credit = 1 minute of AI processing. Drag and toggle to see how a demo is priced — publishing is always free.
What a credit buys.
The single rate card every cost is derived from. 1 credit = 1 minute of standard AI processing.
| Operation | When | Credits |
|---|---|---|
| Draft generationⓘ | Process with AI | 1 / min |
| Avatar renderⓘ | Publish | +1.25 / min |
| Standard publish | Publish | Free |
| Voice / transcript regenerationⓘ | Edit, republish | 0.3 / min |
| Translationⓘ | Translate | 1 / min |
Pricing questions.
1 credit = 1 minute of standard AI processing (speech-to-text + AI voiceover), billed per second under the hood. A 3-minute demo costs about 3 credits to generate.
They draw from the same credit pool. An avatar render adds 1.25 credits per minute of avatar footage at publish; a translation is a fresh voiceover at 1 credit per minute. No separate meters to track.
Only a little. Regenerating the voiceover — switching voice or rewriting the script — costs 0.3 credits per minute of regenerated audio, less than a third of the original draft cost. Unchanged segments reuse their cached audio for free, so a small tweak costs almost nothing.
Yes — a standard publish or re-publish is free. You only spend credits when AI runs: drafting, regenerating voice, avatars, or translations.
On Pro and Business you can keep going — extra usage is billed at the top-up rate ($1.00 per 60 credits on Pro, $0.90 per 60 credits on Business). On Free, AI processing pauses once your credits run out — upgrade to a paid plan to keep going.
Your monthly plan credits reset at the start of each billing cycle and don’t carry over. Top-up credits you’ve purchased never expire and are used only after your monthly allowance runs out.
Yes. Upgrade, downgrade, or cancel from your account settings whenever you like. Upgrades take effect immediately and refresh your credit balance to the new plan’s allowance; downgrades apply at the end of your current billing period.
Every account gets 14 days to explore the product. The Free plan itself never expires — you can stay on it as long as you like, with 10 free credits to get you started.
Yes — annual plans save you about 20% vs. monthly. Toggle Annual above to see annual pricing on Pro and Business.
We offer refunds within 14 days of purchase if you haven’t used a meaningful share of your credits. Email support@demoit.ai and we’ll take care of you.
Not sure which plan fits?
Email our team and we'll match you to the right plan based on how many demos you ship.